carlo. Let's connect

I'm Carlo

E-commerce & Digital Marketing
Virtual Assistant

Shopify Social Media Management Marketing Operations Meta Ads

View projects Let's connect View resume (PDF)
Carlo, E-commerce and Digital Marketing Virtual Assistant

I support businesses with Social Media Management, E-commerce Operations, and Meta Ads—from day-to-day execution to performance monitoring.

Your next marketing VA

3+ Years

in Brand & Marketing
Hands-on Experience

Shopify Meta Ads Marketing Operations Social Media
Meet the person behind the work
Social MediaE-commerceShopifyMeta AdsMarketing OperationsCustomer Experience

about.

I’m a Digital Marketing and E-commerce professional with hands-on experience in Shopify operations, social media, customer support, and Meta Ads.

I’ve managed online store operations and digital marketing for Maria Clara Clothing, and supported lead management, customer communication, and project coordination at Paredes Steel & Glass Aluminum Works & Trading.

My earlier work as a System and Network Engineer strengthened my problem-solving, documentation, and coordination skills. I’m currently completing the Meta Social Media Marketing Professional Certificate to develop my social media strategy, advertising, and analytics skills.

Let's connect LinkedIn
Carlo smiling in sunglasses and a white shirt

notable Projects

01

MARIA CLARA CLOTHING

E-commerce & Social Media Management

  • E-commerce
  • Social Media
  • Shopify
  • Customer Experience

Shopify store operations, social content, and customer support for an online apparel brand.

View case study
Responsibilities

Social Media Management

Managed Facebook and Instagram content, promotions, product launches, captions, and customer engagement.

E-commerce Operations

Managed Shopify product listings, inventory, orders, promotions, and day-to-day online store operations.

Customer Experience

Handled customer inquiries, product questions, order concerns, shipping updates, and post-purchase support.

Marketing & Performance Monitoring

Reviewed store and marketing performance to identify opportunities to improve content, offers, customer experience, and online sales.

02

PAREDES STEEL & GLASS

Local Service Marketing & Lead Support

  • Virtual Assistance
  • Lead Management
  • Customer Support
  • Project Coordination

Customer inquiries, quotations, lead follow-ups, and project coordination for a steel and glass business.

View case study
Responsibilities

Lead Management

Managed customer inquiries, gathered project requirements, qualified leads, and tracked prospects throughout the sales process.

Quotation & Follow-up Management

Prepared and organized quotations, monitored pending proposals, and followed up with potential customers.

Project Coordination

Coordinated site visits, project schedules, installation dates, customer updates, and business records.

Digital Marketing Support

Supported Facebook page management, promotional content, customer engagement, and local Meta advertising activities.

03

SOCIAL MEDIA & PAID ADVERTISING

Campaign Management & Performance Support

  • Meta Ads
  • Social Media Marketing
  • Creative Testing
  • Analytics

Facebook and Instagram campaign support, creative and audience testing, and performance monitoring.

Responsibilities

Campaign Setup

Supported Facebook and Instagram advertising campaigns using Meta Ads Manager.

Creative Testing

Tested different creatives, messaging, offers, and content formats to identify stronger-performing combinations.

Audience Testing

Worked with audience targeting and testing to understand which customer segments responded better to campaigns.

Performance Monitoring

Monitored metrics such as CTR, CPC, CPA, ROAS, engagement, and conversions to support campaign decisions.

04

BUSINESS SYSTEMS & WORKFLOW

Operations, Organization & Process Management

  • Operations
  • Workflow
  • Google Sheets
  • Business Support

Organized lead tracking, content planning, and day-to-day e-commerce workflows.

Responsibilities

E-commerce Workflow

Organized the process from product management and marketing through checkout, fulfillment, shipping, and customer support.

Lead Tracking

Created structured processes for tracking inquiries, quotations, follow-ups, and project status.

Content Planning

Organized social media content using content calendars, campaign schedules, and marketing priorities.

Process Improvement

Used my technical and business background to create clearer workflows, organize information, and improve day-to-day operations.

experience.

  1. Maria Clara Clothing

    Founder | E-commerce & Digital Marketing Manager

    – Present · Part-time / Flexible

    • Managed Shopify product listings, orders, promotions, and customer support.
    • Managed social media content and monitored Meta Ads performance for an online apparel brand.

  2. Paredes Steel & Glass Aluminum Works & Trading

    Business Operations & Digital Marketing Coordinator

    – Present · Part-time / Flexible

    • Managed customer inquiries, lead follow-ups, and quotations.
    • Coordinated project schedules, social media content, and day-to-day business operations.

  3. Trends & Technologies, Inc.

    System & Network Engineer

    –

    • Supported enterprise network deployments, troubleshooting, and field implementation.
    • Supported technical documentation and client coordination.

education.

Lyceum of the Philippines University – Cavite

Bachelor of Science in Information Technology

–

See more on my LinkedIn Carlo Paredes

skills.

  • Social Media Management
  • Social Media Marketing
  • E-commerce Operations
  • Shopify
  • Meta Ads
  • Content Planning
  • Customer Support
  • Lead Management
  • Campaign Analytics

tools.

Social Media & Advertising

  • Meta Business Suite
  • Meta Ads Manager
  • Facebook
  • Instagram

E-commerce & Operations

  • Shopify
  • Google Sheets
  • Google Drive
  • Microsoft Office

Content & Creative

  • Canva
  • Adobe Photoshop

Analytics & Reporting

  • Shopify Analytics
  • Meta Ads Reporting
  • Google Sheets

certifications.

  • Meta — Social Media Management

    Completed

    Content Strategy • Content Planning • Community Management

  • Meta — Social Media Marketing

    Completed

    Social Strategy • Audience Development • Content Marketing

  • Meta — Social Media Advertising

    Completed

    Paid Social • Meta Ads • Campaign Measurement

  • Meta Social Media Marketing Professional Certificate

    Coursera / MetaIn Progress

    Social Media Strategy • Advertising • Analytics • Campaign Measurement

  • The Complete Full-Stack Web Development Bootcamp

    Udemy / Dr. Angela YuCompleted

    HTML • CSS • JavaScript • React • Node.js • Web Development

Social Media &
E-commerce Marketing

MARIA CLARA
CLOTHING

Maria Clara Clothing is an online apparel and streetwear brand focused on modern, wearable designs. I manage the brand’s social media, Shopify operations, customer engagement, promotions, and digital marketing activities to support brand awareness, customer experience, and online sales.

BUSINESS PERFORMANCE

POS Sales Records

Since launch – Present

Maria Clara Clothing POS summary showing total revenue of ₱2,719,589 and 4,166 confirmed orders, with online revenue and orders shown separately Maria Clara Clothing POS order-source report with revenue, confirmed orders, and quantity sold by channel, including Facebook, Shopify, TikTok, Lazada, and Shopee
Source: Maria Clara Clothing POS · Cumulative business totals from launch to present. Select a screenshot to view it full size.

FROM PLANNING TO EXECUTION

What I Did

Social Media Management

Planned and managed Facebook and Instagram content, including product posts, promotions, launches, captions, and customer-facing communication.

Content & Campaign Planning

Organized promotional content, campaign schedules, product launches, and marketing activities based on current business priorities.

Customer Engagement

Handled product questions, sizing inquiries, availability concerns, order inquiries, and customer communication through social media.

Performance Monitoring

Reviewed content, store, and advertising performance to identify opportunities to improve messaging, promotions, customer experience, and online sales.

THE ONLINE STORE

From social to
shopping.

I created the Maria Clara Clothing website using Shopify and Codex, bringing the brand’s products and online shopping experience together.

Visit Maria Clara Clothing

CONTENT IN ACTION

Content that
drives sales.

A selection of my Maria Clara Clothing content videos that helped generate hundreds of sales.

01 / Maria Clara Clothing
02 / Maria Clara Clothing
03 / Maria Clara Clothing

Local Service Marketing &
Lead & Project Support

PAREDES STEEL & GLASS
ALUMINUM WORKS & TRADING

A local fabrication and installation business serving residential and commercial clients with aluminum, glass, and steel services.

SELECTED WORK · FACEBOOK CONTENT

Paredes Steel & Glass Facebook business page with its services and profile information
Full Paredes Facebook service post showing installation photos, 441 reactions, 25 comments, 10 shares, and a customer recommendation
Sample Excel-style lead tracker with fictional service inquiries, quotation statuses, and follow-up tasks
Sample growth chart using fictional weekly inquiry values; not actual business results
Facebook page and published post, including 441 reactions, 25 comments, 10 shares, and a customer recommendation. Laptop visuals are samples with fictional data.

My Role

Business Operations & Digital Marketing Coordinator

– Present · Part-time / Flexible

I support Facebook content and Meta Ads, and handle customer inquiries, project requirements, quotations, follow-ups, and scheduling.

  • Content & Social Media
  • Meta Ads Support
  • Lead & Project Coordination

Business Objective

Make the business’s services easy to understand, give potential customers a clear way to inquire, and support the steps from gathering project requirements to preparing quotations and coordinating installation.

Tools used Facebook · Meta Ads Manager

FROM CONTENT TO CUSTOMER COORDINATION

How I Worked

Content & Marketing Support

  • Edited completed-project photos and videos for Facebook posts and advertising creatives.
  • Wrote service-focused captions covering windows, doors, railings, storefronts, shower enclosures, and steel works.
  • Planned content around completed installations, available services, customer needs, and local service areas.
  • Supported Meta Ads setup, audience targeting, creative testing, and performance monitoring.
Content approach
  1. Show the completed work

    Use installation photos to illustrate the service.

  2. Explain the offer

    Pair project visuals with service details and customer-focused captions.

  3. Make contact straightforward

    Include a clear invitation to message the business.

Inquiry & Project Coordination

I handled customer communication and coordinated the information, quotations, follow-ups, and schedules needed at each stage.

Workflow overview
  1. Customer inquiryRespond to service questions and gather initial details.
  2. Requirements & qualificationCollect location, measurements, photos, and preferred designs; coordinate site visits when needed.
  3. Quotation & follow-upPrepare and coordinate proposals, answer questions, and follow up on pending quotations.
  4. Project confirmationTrack project status and coordinate schedules.
  5. Installation coordinationKeep customers informed about schedules and project updates.

LET'S CONNECT

Let's talk about your team.

I’m interested in e-commerce, social media, and digital marketing support roles. Get in touch by email or connect with me on LinkedIn.

EMAILasparedestrends@gmail.com LINKEDINlinkedin.com/in/ariancarloparedes